Tony Parsons on Fifty Shades of Grey and how it become the most successful book ever
“This very morning a shell-shocked publisher told me that Fifty Shades of Grey was “the most successful book ever”. The records are being broken faster than a mummy porn bra strap. At the risk of sounding like the heroine in Fifty Shades – Holy hell! Oh, why has this thing got so big, Mr Grey, sir?
Fifty Shades of Grey is a book that got everything right. Packaging. Timing. Controversy. The sequel’s already written and ready to be bought, to provide that reassuring DVD box set experience. Like Christian Grey himself on a moonlit night, Fifty Shades came at exactly the right moment. It looks lovely – the cover of Fifty Shades is a Giorgio Armani dream, all subtle hues of back, white and grey.”
~ And we all know the wisdom of never judging a book by its cover. Or marketing hype. Or being embraced by vanillas who think they’re walking on the wild side.